Unleash the Full Power of your Web Research

Chris Sherman

February 21, 2005, Quay West Suites, Sydney

Developed and presented by Chris Sherman, author of Google Power: Unleash the Full Potential of Google from McGraw-Hill, this one day workshop is designed to help you get the most out of searching the web, offering strategies, tactics and techniques that you'll be able to take back to your workplace and use right away.

Who will benefit from attending Unleash the Full Power of your Web Research?

Anyone...

Undertaking due diligence research for government or business and wanting to explore corporate relationships
Carrying out industry research and needing to navigate the Invisible Web to find company and industry reports
Who needs to fine tune their searching skills to make the most of search engine "muscle" and increase the accuracy and comprehensiveness of their web research
Who finds searching for useful information on the Web takes them a lot of time
Responsible for research to minimise risks for their organisations

Agenda:

How Search Engines Think: Choose the Right Search Engine

Search engines are like people -- they have unique strengths and weaknesses, and it's important to know how they "think" to get the best possible results. This overview translates the technicalities of how each of the major search engines processes queries into plain English, and shows you how to choose the best search engines for virtually any type of information need.

Power Searching with Google

Google's success is largely due to its simple interface and typically high quality search results. But behind this simplicity Google offers a bevy of goodies that are a boon to searchers. The problem is that these "industrial strength" tools are not always easy to find -- and some are undocumented. Learn how to use these heavy-duty power tools to push Google to its maximum effectiveness.

This session highlights a number of the strategies and tactics developed for the forthcoming book "Google Power: Unleash the Full Potential of Google," published this spring by McGraw-Hill.

The Invisible Web

Many information professionals are unaware that vast expanses of the Web are completely invisible to general purpose search engines like AltaVista, Lycos and Google. This invaluable material resides on "The Invisible Web," which is largely comprised of content-rich databases from universities, libraries, associations, businesses, and government agencies around the world.

This session lays out in plain language why the problem exists, offers tips and techniques for navigating the hidden web, and introduces you to top sites and sources for accessing the high quality, authoritative information that search engines can't see, from the co-author of the top-selling book "The Invisible Web: Uncovering Information Sources Search Engines Can't See."

Beyond Google: The Changing Face of the Web Search Landscape

For the first time in years, Google is facing serious challengers for the web search crown. This session highlights the changes in major web search engines, provides tips about what we should be looking for next year, and discusses how to take greatest advantages of the mega trends shaping web search. Though the changes have been dramatic, the pace of change is accelerating and promises to completely change the face of the web search landscape over the next few years.

Web Search Pacific
P.O. Box 364, Rose Bay, 2029
Tel. 61 2 9371 0300 Fax. 61 2 8569 0121
Mobile: 0412 734 403

"Power Searching with the Pros was the most valuable professional development that I have done."

- Delegate, Sydney