WORKSHOPS

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Workshops

Power Searching with the Pros is a two-day intensive workshop spotlighting the tips and techniques used by Super Searchers, designed to take your searching skills to world-class levels. Live demonstrations highlight techniques that can either lead to superlative results -- or information disasters.

Web Search Pacific offers both public and customised private workshops. As in past years, our 2009 program consists of two days. Delegates may choose to attend either Day 1 or Day 2 or both days. The two days form an integrated program together but can be attended individually. Four sessions have been selected from the 2-day programs for a one day workshop in Brisbane.

Power Searching with the Pros 2009 - Day 1
Turbocharge Your Web Searching

Web Search Update 2009
Where are the search engines going? Is it different from where they’ve been? Where are they putting their emphasis? Will Google maintain its dominance, or are there credible challengers that may change the face of search in the future? Chris Sherman, whose long established relationships with search engine companies, offers insight to what to expect in 2010.

Find What I Mean, Not What I Type
Google has trained people to treat search engines like slot machines – punch in a few keywords, pull the handle, and hope for a jackpot. With the emergence of a new generation of semantic search engines, searchers can now engage in more of a true dialogue with search engines. The search engines now go far beyond keywords, using a variety of signals and behavioral analysis to understand intent not just simple semantics.

Advanced & Hidden Features of the Major Search Engines
All of the leading search engines offer more than you see in their Advanced Search pages. This session covers the undocumented and hidden power search tools in Google, Yahoo, Bing, and more. These techniques will enable you to search in ways you never could before.

45 Search Tips in 60 Minutes
This is a lively and fast-paced review of some of the key tips, techniques and resources that every web researcher should know. It includes new sites, new tools, and new techniques in searching the web; see how much you can learn in an hour!

Power Searching with the Pros 2008 - Day 2
Web 3.0 - What It Is And How To Mine It

The Deep Web: The Next Generation
Google has made great strides at cracking the “invisible web” problem – accessing information that’s traditionally been difficult or impossible for conventional web search technology to reach. But there are still vast parts of the web that Google can’t “see,” that are only accessible via specialized deep web tools. This session looks at the current state of the deep web and the tools needed to mine these incredibly valuable information resources.

Search Engine Marketing For Info Pros
Many information professionals don't realise that there are legions of "search marketers" who actively work to "optimise" their web sites to achieve top rankings in search results. These efforts can influence the quality of information appearing in search results - particularly when results are influenced by "black hat" marketers or, worse, web spammers. This session looks at search marketing, covering both natural search results and paid search advertising results, and also offers some tips for helping libraries and other quality information providers fight back and make sure their web sites are "search engine friendly."

What’s Twitter and Why Should I Care?
Although Twitter asks you "what are you doing?” the real value of Twitter is in sharing insights, resources and news. This session will show how Twitter can be used as a surprisingly powerful research and monitoring tool, and how info pros are getting the most out of micro-blogging.

The Ten Most Important New Media Tools Every Info Pro Needs to Know
Facebook, Flickr, Ning, Twitter, RSS, widgets, tagging, Goodreads -- how do you know what's critical and what's a passing fad? This session looks at the ten most important technologies in the infosphere, why they are important and how to use each of them most effectively.

Power Searching with the Pros in Queensland -
A ONE Day Workshop

The single-day workshop in Brisbane will consist of the following sessions:

• Find What I Mean, Not What I Type
  
• Search Engine Marketing For Info Pros
  
• Advanced & Hidden Features of the Major Search Engines
  
• 45 Search Tips in 60 Minutes
  
  Please click here to register.

Customised Private Workshops

In addition to our scheduled public workshops, Web Search Pacific offers customised workshops developed for your organisation or group. These workshops are particularly useful for organisations that need a secure and confidential environment in which to discuss specific research or information management concerns. Custom workshops are also useful for groups that need staff training developed specifically for the needs and expertise level of their employees.

Please click here for more information.

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